HOOK UP The Musical
Date (Day) Time
Venue
HOOK UP The Musical is an original Cebuano production that delves into the complexities of modern relationships and self-identity in the digital age. Through a vibrant mix of humor, music, and heartfelt storytelling, the show examines love, responsibility, and the choices we make when navigating connection in a fast-paced, technology-driven world. It’s a reflective, entertaining exploration of how intimacy and personal growth intersect in contemporary life.
About the Artist
Kadasig Entertainment Production is an independent theatre company based in Cebu, Philippines, dedicated to creating original Filipino musicals that celebrate Cebuano voices and stories with universal resonance. Founded by award-winning songwriter and theatre-maker Jude Gitamondoc, the company develops socially relevant, music-driven works that explore identity, community, and the human experience while nurturing new generations of theatre artists through mentorship and collaboration. Guided by the Cebuano word kadasig—meaning encouragement or inspiration—the company believes theatre can entertain, foster empathy, and inspire meaningful change.
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